In the U.S. sales downturn, the famous fast-food chain McDonald’s is competing hard to sustain in the market through tweaking its classic menu of burgers and chicken nuggets. Since they have passed through many accusations regarding their sources of food, they’re trying to prove themselves by altering their preservation methods and using organic ingredients in all their recipes. Around 140 McDonald’s eateries began testing another Chicken McNuggets formula with no manufactured flavors or hues toward the beginning of March.
After this approach, McDonald’s is experimenting with chicken wings -again after a bumpy history of Mighty Wings, and they’re covering 285 Atlanta stores with their product until mid-June. Besides chicken, McDonald’s is also improving its classic Big Mac, offering different sizes in stores in different countries. So, you can expect for more amendments with beef as well. Hope that the reorganization by the big name brings a competitive survival for it and customer satisfaction.